If you are a blogger then you would know how hard it is to get traffic to your website when nobody knows about you. You write posts day in and day out and keep checking your Alexa rankings to know how well you are doing. But if you are not using analytics then it is very unlikely that things will change quickly for you.
You may be tracking your website performance through AWstats in your Cpanel but somehow it does not show the actual and detailed picture of your website performance. Google Analytics is probably the best free tool available today and it has so much to offer you. It tells you exactly what your visitors are looking for on your website and where you need to improve. It also shows the most popular pages of your website and the keywords people type to get to your website. All these things make it easier for you to optimize your content.
You can register for a free account at Google Analytics website if you already have a gmail address. There you can add your website and get a code for it. Put this code in the <body> section of your page’s HTML. Ideally the code should be at the bottom of the HTML before the closing <body> tag.
Google Analytics WordPress Plugin
WordPress is the most used CMS today and there is a Google Analytics plugin for WordPress that you can use to monitor your website. There is a lot of data available and you need to know how to interpret it and make it meaningful for your blog.
Google Analytics Compared to Google Keyword Tool
These two tools are very useful but are very different from each other. Google Keyword Tool is good for keyword research but it gives you raw keywords and monthly searches of keywords you are looking for but Google Analytics shows you keywords that are crucial to your website and hence help you in optimizing your content. SEO in blogging is not an easy task as you write on very diverse topics but with the help of analytics you will at least have a direction to do SEO.