Backlinks are an important aspect of SEO and Google loves backlinks and ranks the websites high that have relevant and high quality backlinks. A friend of mine asked me about anchor text and how to place it in an article and I thought it will be a question a lot of beginners will have in their mind. So this blogpost is about placing anchor text in an article and will answer some of your questions.
What is Anchor Text?
Anchor text is basically a clickable word or a combination of words (usually a keyword) placed within the article body or in the resource box/author bio section of the article. The article directories that use HTML submission forms like Ezinearticles.com allow you to place anchor text in resource box at the end of an article. It is important to note that the keyword you use as anchor text should be used in the article body as well. You will have better chances of ranking in Google for that keyword if you have used it in the article body. You can use anchor text in your website as well to improve internal linking but HTML tags are not required in advanced CMS systems like WordPress.
How to Place Anchor Text?
If you do article submission on article directories then you will have to use the tag given below.
<a href=”http://www.websitename.com”>keyword</a>
In the above HTML tag, “keyword” is the anchor text. It is an example only, you can replace “website” with your website name and can place your actual keyword in the place of “keyword” in the tag. So if I want to put my keyword “SEO Article Packages” in this tag then this example will be something like this.
<a href=”http://www.wordztogo.com”>SEO Article Packages</a>
The people reading the article will see a clickable keyword, SEO Article Packages in this example, and you can see it is clickable and HTML tag is hidden from you. You can also link to inner pages of your website or can link to any website you like. The code to link internal pages will be like this.
<a href=”http://www.wordztogo.com/page”>keyword</a>
So if I want to link my quick orders page and want to rank my article for SEO Article Packages then this tag will be something like this
<a href=”http://www.wordztogo.com/quick-orders”>SEO Article Packages</a>
When the reader will click SEO Article Packages, the anchor text will direct the reader to my quick orders page. This is all you need to know about anchor texts and how to use them for creating backlinks while doing article marketing. If you still have questions then please leave comments below, I will try to answer the questions here.



I love posts like this. Sometimes it can help so many people. I know most people new to blogging will enjoy this and use it as a great resource. I was very surprised to see how many bloggers make these mistakes and don’t add the Anchor or keyword to their links. I noticed when I first started doing the guest blogging contests.
Thanks a lot Brian for appreciation
It’s cool and very important. I like it Usman.
Thanks a lot buddy
Great illustration Usman ! Actually, html tags are usually being used to create hyperlinks most of the time, although when we do forum profiles signature, BB code is used instead of HTML .. If I’m not mistaken, the code goes like this:
[url=yoursite.com/]Keyword[/url]
What can you say?
Thanks for your comment buddy
This post was for using anchor text in article directories. I submit article regularly on article directories and I know this HTML tag can be a real pain for the beginners. Ezinearticles dot com rejects an article simply because you have not used proper HTML tag or your link is broken.
I have been doing forum signature links on DP and Warriorforum, they use same HTML tags. I do not know which forum signatures are you talking about, I do not visit a lot of forums so my knowledge is limited about forum signatures.
This is just amazing ………………..Thanks A lot Usman bro
U r welcome. Suggest some more topics if you can
First off, I liked the light template with a color combination of white and green.
2nd, this post is great based on top practices of online leaders in a certain niche, you’ll use anchor text keywords wisely to increase its potential to rank #1 in search engines. Optimizing anchor text is ensuring that you cover topics that are related to your keyword.
This will increase your relevancy score with Google.
Anyway, thanks for the great share!
This is great. Lemme give it a try.
Achor text is essential for creating non obvious back links to your own site. Google follows it and credits you. Better SEO and ranking
very helpfull. thnaks a lot for this article.
Usman you Rock Man, This was the next question in my mind and suddenly i came across this post !! Awsom !! keep it up
Thanks, glad you found it informative
thanx , very helpful article for placing backlinks .
This article is very informative, we do our own SEO and yet we don’t achieve much ranking. Thanks.
Great tutorial
Makes our website far more user friendly! thank!
Good post Usman Shahid. I am using anchor text from quite some time on my blog, but not exactly aware of its name. When I heard about “anchor text” so I searched it but after half an hour after reading many post, I was not clear and thinking it is some technical thing. But thank to you for explaining things in such simple words.
I don’t know why some blogger use hard words to explain the things. Don’t know they want to put the impression or somewhat else.
very good information but you please can explain how i can add links and keywords in my Bio for some site allowed to put them
This was the points i was seeking up, can you please tell us in other article who to use keywords and which keywords i need to select