Most of the bloggers are obsessed with backlinks and always get in the debate of “dofollow” and “nofollow” links and always try to weigh their benefits and drawbacks. Most of the bloggers also sell and buy backlinks as they want to exchange some PR. This post will give you the overview of inbound and outbound links.
Inbound links:
Inbound links or commonly known as “backlinks” are the links pointing to your site and search engines like Google like it when you have thousands of links pointing to your site but sometimes Google penalizes you for it too if you have poor quality and irrelevant backlinks pointing to your site. Yes, because you have no authority over the inbound links which others post for you. Google only likes it when relevant links point to your site but as you have no control over them you cannot control which sites point to your site. But if your content is rich with information and unique then chances are that people will link to your site and there are more chances that those links will be “dofollow” and you will get some free and targeted traffic to your site. Inbound links that are “dofollow” also increase your website’s PR and SERPs and are considered healthy for any blog or website.
Outbound links:
These are the links pointing to other websites from your website and you have more control over these links. People have different views about outbound links and many say that it is against the SEO rules and search engines can penalize you for doing this. This approach is wrong; I know Google cannot penalize me if I put a link to Google inside my post. My theory is that you should link to relevant content if it gives more information to your readers. Bloggers are of the view that you lose traffic when you put outbound links in your posts but if you share useful resources then chances are that your readers will stick to your blog and will come back in search of more useful resources. But if you do put outbound links in your posts then make sure they are pointing to relevant, original and informative content.
About Usman
This is simple yet a crucial in search engine visibility. Search engines like Google, Yahoo, and Bing will trust a website when it has good links from the right sources — and that’s the vital thing that will push our websites high in search results. There are several ways in getting inbound and outbound links just make sure that the website you link really ranks well and of related niche with your website.
hi..
your information about inbound and outbound link is very informative for me.
Thanking for sharing.
thanks for giv the right informaction for me
Nice article, well-explained.
Very informative article about inbound and outbound links.
I agree with your opinion about outbound links that you gave with reference of Google.
thank you, now that i have better understanding about in/outbound links.
Nice work bro very well article
Is the ratio between inbound and outbound links still important?
Yes, if you have too many OBL’s and they are pointing to non relevant sites then you own site will be penalized. Their ratio may not matter but their relevance does matters. You can have as many relevant inbound links you want but they should be relevant and you can forget about outbound links completely. Do mention websites for useful information where necessary. People sell guest posts on their blogs or allow people to post on their blogs which automatically increases outbound links so just focus on building inbound links.
In my opinion, your site should have a little or a lot of both. The way I see it, neither will cause your site to be penalized by Google if the links are natural and relevant. Natural means that you did not get your inbound links through black hat methods and it was distributed over time from all over the net. And, of course, they should be coming from relevant sources. For outbound links, Google likes you to mix it up. So, if you are writing an article, it will be helpful to include an outbound link or two to a content source or any other relevant tidbit that could mesh well with your content.
Your article is truly informative, i have bookmarked it. I got clear view about outbound links.
Nice article brother and very informative
Its an important information to the newcomers in SEO world.
This two terms must understand well if you’re into linkbuilding especially to newbies.
Thanks for the well written article. It helped me better understand outbound and inbound links. I’m confused about the ratio of inbound versus outbound links. Does it matter and (if it does matter) how do you tell what the ratio is?