Social media marketing is a relatively new concept and it is still in the experimental phase. There is mixed opinion about the affectivity of social media marketing campaigns and it works for some people and for some it does not. However, social media can increase your ranking in the search engines if you use it properly.
If you are a marketer and want to sell something through social media networking then you may find it hard to do. You will need to possess extraordinary selling skills to sell through social media but you may be able to drive some high quality traffic to your site and improve your SERP’s.
Where Social Media Marketing Actually Works?
I have seen a lot of studies and researches carried out by various institutions and have summed up their results in the list below. The 7 listed aspects of social media marketing really work for marketers.
- Improves brand awareness
- Brand reputation
- Improve SERPs
- Targeted website traffic
- Lead generation
- Better communication
- Increase sales
You may find that the increase in sales is right at the bottom but you cannot write off social media marketing completely. Some of the other things that it is doing for you may actually mean more to you. Brand recognition and reputation is the key here and any experiment that pays off in this regard is worth a shot.
People who have been involved in social media marketing give mixed views but their opinions are far from the “negative opinion.” Some find social media more effective than article marketing as your brand reaches thousands of people in your network in a few hours where your articles may take a year to get 1,000 views.
Social media marketing comes down to the steps you take to promote your business online. People around the world are connected through Facebook and Twitter and through various other platforms. Whenever you share a page on Facebook or tweet it on twitter, some of your followers may like it or retweet it and their friends, that are not in your circle, may start following you too. Your follower base or future “customer base” will keep on increasing round the clock and social media marketing will start paying off for you.